A Group Buying Site for Rich People To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.

By Mikal E. Belicove

Opinions expressed by Entrepreneur contributors are their own.

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. 

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