Business Branding | Page 10

The democratization of content creation means one thing: the marketplace is noisier than ever.

This article outlines strategic approaches to building a partner network that drives organic business growth. It focuses on creating shared value, leveraging industry events, and fostering intentional, scalable collaborations.

When Chris Kirby noticed a gap at his local farmer's market, he "sprang into action pretty quickly."

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

Cristina Ashbaugh and Kelly McGee launched Yardsale to solve a common but often overlooked problem.

When 16-year-old Amir Loloi emigrated from Iran, he didn't intend to stay in the U.S. forever. Then those plans changed.

Build a podcast that engages audiences and transforms your brand by following these four strategies.

Get your brand ready for the new realities of a changing media landscape.

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.

Grab colors from any object around you and add them to your graphic design applications.

With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.

Gia Mezz was tired of seeing fast fashion on the rise — so she launched her own business.

Effective communication strategies are key to ensuring a successful transition to the public market, especially as IPO activity surges. PR and marketing teams play a vital role in shaping a company's narrative, managing media relations and building investor trust throughout the IPO process.

Here are some actionable strategies to help creators and entrepreneurs safeguard their brands from the potential TikTok ban.

Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.

The coffee chain is turning employees into owners of the customer experience.

Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.

Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.

Christian and Justin Arquilla were both working in finance before they took a chance on entrepreneurship.

The world champion boxer is pouring his passion into tequila-infused beverages that pack an authentic punch.

Content creator and actor Alyssa McKay saw the perfect opportunity to innovate.

You can't plan for the new year until you complete these checkups.

The one-year gig is a coveted role—only 1% of applicants become "hotdoggers."

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.

Scott and Missy Tannen, co-founders of luxury bedding brand Boll & Branch, weren't impressed with the products on the market — so they created their own.

Here's how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets.