Business Branding | Page 10

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Your personal brand identity is not just an item to tick off a checklist; it's a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint.

To manage your online reputation in the AI era, proactively shape your digital footprint with authoritative content to ensure AI models present an accurate and strategic narrative about you or your brand.

Discover the difference user-generated content can make for SEO.

Businesses often have difficulty seeing positive returns from their rebrand efforts because of one particular reason. However, those that take proactive steps before rebranding can close the necessary gaps and prompt real change.

As an entrepreneur, getting your personal brand right can make or break your business. Here are my thoughts on how to do it.

Ankur and Aditi Daga both had family ties to the jewelry business — and their own vision for shaking up the industry in the U.S.

How a flexible talent strategy is a business skill that every entrepreneur and executive can use to drive profitability, growth and innovation

Jrue Holiday's partnership with Rhone is built on authenticity, aligning his values of mental fitness and community impact with the brand's mission.

One thing remains steady for small businesses: values. You need them, you need to act on them and you need to report on how your values impact others, not just you.

In 2025, the managed service provider landscape is more competitive than ever. To stand out, MSPs must shift from selling technical services to building magnetic brands rooted in trust, value and differentiation.

As AI reshapes industries, data centers have evolved into critical drivers of innovation, sustainability, and customer trust. Learn how the right infrastructure choices can boost your brand, future-proof your business and unlock competitive advantages in the AI economy.

Are we doing enough to encourage innovative entrepreneurs to take risks for the benefit of society at large?

Here's how small business owners can level up their marketing game without breaking the bank.

Ryan Schneider already had one coffee-related business. Then the lightbulb went off for another.

From industry insights to hooking content, discover how tailoring the right video formats to your business goals can drive organic growth and build stronger audience connections.

Resilient businesses thrive by treating disruption as a catalyst for innovation, not chaos.

The democratization of content creation means one thing: the marketplace is noisier than ever.

This article outlines strategic approaches to building a partner network that drives organic business growth. It focuses on creating shared value, leveraging industry events, and fostering intentional, scalable collaborations.

When Chris Kirby noticed a gap at his local farmer's market, he "sprang into action pretty quickly."

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

Cristina Ashbaugh and Kelly McGee launched Yardsale to solve a common but often overlooked problem.

When 16-year-old Amir Loloi emigrated from Iran, he didn't intend to stay in the U.S. forever. Then those plans changed.

Build a podcast that engages audiences and transforms your brand by following these four strategies.

Get your brand ready for the new realities of a changing media landscape.

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.