Angry Birds Maker Rovio Signs Toy Deal With Lego The pair will launch a line of Angry Birds building blocks.

By Reuters

This story originally appeared on Reuters

REUTERS | Rovio

Finland's Rovio said on Monday it had signed a deal with Danish toymaker Lego to launch a line of Angry Birds building blocks as a bid to revive its ailing licensing business based on the popular mobile game.

Rovio, whose 2014 earnings fell 73 percent due to a drop in licensing the Angry Birds brand on toys, clothing and sweets, said the release of the Lego toys would coincide with the premiere of its full-length Angry Birds movie in spring 2016.

The Angry Birds game, in which players use a slingshot to attack pigs who steal birds' eggs, is the No. 1 paid mobile app of all time, but the brand has been losing appeal and Rovio has struggled to produce new hit games.

The company is hoping the upcoming 3D movie will help the toy business turn back to growth.

Rovio recently cut about 110 jobs, or 14 percent of its workforce.

(Reporting by Anna Ercanbrack; editing by Jussi Rosendahl and Jason Neely)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Amazon Tells Thousands of Employees to Relocate or Resign

Amazon says the move to bring teams together will make them more "effective."

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Largest Data Breach in History': Apple, Google, and Meta Passwords Reportedly Among 16 Billion Stolen in Massive Hack

"Massive datasets" have been emerging every few weeks, according to a new report.

Devices

This $180 Chromebook Offers Flexibility and Performance for On-the-Go Entrepreneurs

This Chromebook is designed for entrepreneurs who need power and portability, and now it's 45% off.

Business News

Meta Poaches the CEO of a $32 Billion AI Startup — After Trying to Buy the Company and Being Told No

Meta is reportedly offering up to nine figures in compensation for AI researchers, amounting to $100 million signing bonuses and even higher overall pay.

Business Solutions

Tackle Decision Fatigue With This CEO-Worthy AI Tool

Let AI help you make some decisions with SkillWee, an app designed with entrepreneurs in mind.