Get All Access for $5/mo

Apple Taps Burberry CEO to Run Retail Operations Angela Ahrendts is the first high-profile head of retail since Ron Johnson left in 2011.

By Lyneka Little

Opinions expressed by Entrepreneur contributors are their own.

Apple is adding a touch of plaid to its retail stores.

Apple has tapped Burberry chief Angela Ahrendts to run its retail division, adding a decidely non-tech executive to manage its consumer sales channel.

Apple created a new position for Ahrendts, who will be a senior vice president and member of the company's executive team. She will report to CEO Tim Cook.

"I am thrilled that Angela will be joining our team," Cook said in a statement. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record."

Ahrendts, who became CEO of the British luxury fashion brand in 2006, will oversee the strategic direction, expansion and operation of both Apple retail and online stores, the company said. She will join Apple in spring 2014.

Apple's retail chain – exemplified by bright and modern Apple stores nationwide – hasn't had a high-profile leader since Ron Johnson left two years ago to run J.C. Penney. Johnson was fired from that job in April.

Apple did not disclose what it is paying Ahrendts, but she was the highest paid CEO for any company on the FTSE 100 last year, at $27 million.

Is a freelance writer in New York. She's written about personal finance and small business for such publications as The Wall Street Journal, MainStreet.com, Walletpop.com, People magazine. She also works as a freelance producer covering money at ABCNews.com. Little attended Howard University where she studied journalism. She loves drinking wine and tweeting, preferably at the same time. Follow Little on Twitter @Lyneka.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Some Car Dealerships Are Selling Cars the Old Fashioned Way Following Massive Cyberattack

CDK software services an estimated 15,000 dealerships in the U.S.

Business News

Apple Is Working on Making Its $3,499 Vision Pro More Affordable — and Mainstream. Here's How.

Apple's product is at least three times more expensive than Meta's version.

Business News

50 Cent Once Sued Taco Bell for $4 Million. Here's How the Fast-Food Giant Got on the Rapper's Bad Side.

The brand suggested that 50 Cent change his name to match its "Why Pay More?" value menu promotion prices. The rapper was not amused.

Thought Leaders

The 8 Taylor Swift Strategies Every Tech Leader Should Apply in 2024

From more progressive intellectual property management to breakthrough community engagement, here's what tech entrepreneurs can learn from Taylor Swift.

Business News

Jack Dorsey Says It Will Soon Be 'Impossible to Tell' if Deepfakes Are Real: 'Like You're in a Simulation'

Dorsey said we will "not know what is real and what is fake" in the next five to 10 years.

Business News

Mark Cuban's Google Account Was Hacked By 'Sophisticated' Bad Actors

The "Shark Tank" star said someone "called and said I had an intruder and spoofed [Google's] recovery methods."