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Are Motion-Based Gaming Technologies Right for Your Business? Motion capture technology is now more affordable and easy to use. Here's how to get started.

By Jonathan Blum

Opinions expressed by Entrepreneur contributors are their own.

Q: I hear companies are hacking motion-based gaming technologies for new applications. How do I get in?

A: It's true -- gaming consoles have launched an industry that has nothing to do with play. The technologies at the heart of Nintendo's Wii U, Microsoft's Kinect for Xbox 360 and Sony's SOEmote are making motion capture (mocap), gesture recognition and facial rendering easy and cheap enough for entrepreneurs to hack and turn into wholly new businesses.

Toronto-based GestSure Technologies, for example, uses a Microsoft Kinect module to create touch-free medical operating room tools. And Los Angeles-based Styku uses the Kinect module to scan consumers' bodies and create a remote virtual fitting room where customers can "try on" clothes before making an online purchase. Nice fit, indeed.

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