You can be on Entrepreneur’s cover!

Brain Science Says to Trust Your Gut in These Key Moments Tough situations make it harder to process information -- but that's not necessarily a bad thing.

By Nina Zipkin

entrepreneur daily
Caiaimage/John Wildgoose | Getty Images

Launching a business is challenging enough, let alone keeping it afloat and even thriving. While many people try to prepare for challenges and address them in a level-headed manner, they may not realize how difficult moments alter their thinking. New research has found that when dealing with challenging situations, it can be tough to understand what is going on around you.

A group of European researchers led a study in which participants watched clips of positive, neutral and negative situations. They then tested their ability to acquire new information about the events in question. After subjects watched sequences involving challenging situations, whether those sequences were positive or negative, they did worse on the assessments.

Related: 7 Challenges That Will Make You More Successful

The scientists used film clips for each category: a violent scene for the negative situation, a sex scene for the positive one and then a neutral scene. The researchers found that viewing both the violent and sex scenes adversely affected the participants. They had a harder time remembering where objects had been and recognizing patterns in the more challenging scenes than they did after watching the neutral scene.

The researchers concluded that being placed in a challenging situation can make your brain go right for a reflexive action rather than a more measured, nuanced and context-driven approach.

In a summary of the findings, the researchers explained that while such a reaction might seems it could lead only to bad decisions, it can actually help you in the long run. While reflexive reactions are less complex, they might be a preferable alternative to making choices based on incomplete and unpredictable information. All the more reason to listen to your gut when you find yourself in a jam.

Related video: Want to Start Doing More on a Daily Basis? Stop Doing This One Thing.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Living

Get Your Business a One-Year Sam's Club Membership for Just $14

Shop for office essentials, lunch for the team, appliances, electronics, and more.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.