Subscribe to Entrepreneur for $5

Public Enemy?

How to go public and not get screwed

This story appears in the November 1999 issue of Business Start-Ups magazine.

The E*Trade ads remind us: Someone's going to win theLottery. Just not you.

So what's your option? Well, did you hear about the start-up() that went public last year at $18, and despite 1998 netincome of only $2.4 million, saw its share price soar 535 percentwithin weeks and its market capitalization eclipse $21 billion?

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks