Spread The Word 4 easy ways to publicize your business

If no one knows about your business, you're not going togrow. So spread the word. Here's how:

  • Use your business cards. Give your cards to everyone youmeet-even if it's not a business situation. And make sure thosecards accurately reflect your business's image.
  • Join the right associations. Look for groups yourprospects belong to, and concentrate your time there. And don'tforget your industry trade group and local chamber ofcommerce.
  • Develop an elevator pitch. You should be able to clearlydescribe what you do in 10 to 15 seconds. Practice until you get itright.
  • Use testimonials. Nothing sells your business betterthan satisfied clients-let them do the talking for you.

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