Wish You Were Here People don't open junk mail, so send a postcard. All they have to do is turn it over.

Q: How would yousuggest we first introduce our new business to customers--viapostcard or letter, for example-since our service istime--sensitive, new and not driven by repeat clients?
Name withheld

A: You'll dobetter with postcards. We've known for a long time that manypeople don't open envelopes, but now, due to anthrax scares,people are even less inclined to open letters from strangers.

Fortunately, postcards are less expensive to produce--and youcan even create them with your own computer and printer. TryMicrosoft Publisher, which offers variouspostcard templates, including some that use postcard stockavailable from Paper Direct.