You Name It "Sorry, what did you say your name was again?" That's the one question you don't want people asking about your business.

Who's got the sweetest business name in America? We at Entrepreneur believe it's Lisa Rothstein, founder and president of Brownie Points Inc., a fast-rising business in Columbus, Ohio, that sells fresh-baked gourmet brownies as corporate gifts. Rothstein is the winner of the "Name to Fame" contest, co-sponsored by Entrepreneur magazine and Jane Applegate, president of Small Business Television Network Corp. (SBTV). Rothstein's entry beat out hundreds of other name-dropping entrepreneurs to win the top prize-a complimentary consultation with marketing expert and Entrepreneur contributing writer Kim T. Gordon as well as a library of business books and a free subscription to Entrepreneur.

Contest Winner - Brownie Points Inc., a Columbus, Ohio, gourmet brownie company that focuses on corporate clients

Brownie Points has been in the news before, with appearances on CNN's Business Unusual and NBC's The Today Show. "[That exposure] opened doors like you can't imagine," Rothstein says. "We had to get 10 new phone lines." She hopes winning this contest will garner media attention yet again and help to further sweeten sales-which she estimates will exceed $1 million.