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One-Track Mind

Tracking data and providing feedback helps this software-maker solve problems.

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This story appears in the February 2006 issue of Entrepreneur. Subscribe »

Ananda Roberts' given name, the Sanskrit term for"bliss," fits her: The 47-year-old entrepreneur gets realjoy from knowing her products are having a positive impactin government, educational and nonprofit accounts--from the U.S., where they help in tracking the training and career paths ofsoldiers, to Jefferson County Public Schools in , wherethey track after-hours programs.

In college, while raising funds for charitable projects, Robertsrealized many events were planned with little regard to whatworked--or didn't--in the past. "People gave you money andnever asked what was being done with it," says Roberts."But today, accountability is a big factor." Providingfeedback is the basis for her life's work at nFocusSoftware.

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