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Fast Facts

A quick look at the results of numerous e-commerce surveys

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This story appears in the April 2000 issue of Entrepreneur. Subscribe »
  • An amazing 75 percent of shopping carts that are filled are abandoned before the buyer clicks the "Buy" button, according to research conducted by BizRate and The NPD Group. When asked for a reason, 31 percent said they changed their minds; 24 percent beefed about shipping and handling charges.
  • The top 10 sites win a stunning 32 percent of e-commerce revenues, says research from the Center for Research in Electronic Commerce at the , Austin. The take is up from 27 percent in 1998.

E-Failing: A stunning 25 percent of attempted purchases from e-tailers failed to go through due to technical glitches, says Andersen Consulting in a recent report on e-commerce performance.

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