For Subscribers

John Nastav

Franchisee of Crescent City Beignets

By Steve Cooper • Jan 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

To New Orleans natives, a beignet is more than a square fried piece of dough coated with powdered sugar-it's culture and history. So how does this Southern favorite make it in urban Chicago?

It's the challenge John Nastav was prepared to face when he bought a Crescent City Beignets franchise in the Chicago area. When Nastav, 55, opened his doors a few months ago in Lincoln Park, he figured customers would come in and say, "You're selling beig-whats?" Instead, he discovered that Chicagoans are big beignet fans. "We're shocked," he says. "The majority of people know what they are."

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.

Buying / Investing in Business

Here's What You Need to Know About the Changing Face of Venture Capital

The picture of a venture capitalist is changing. Gen Z angels, digital natives and purpose-driven investors are leading the charge in venture capital, aiming for higher returns with less risk.

Business News

This New AI Technology Will Turn Your Ex Into a Red Flag, Snake or Even a Dog

Picsart's "Replace My Ex" might be the next-best solution for the heartbroken.