Home Is Where the Money Is
And improving the home is where today's franchises are headed.
By Julie B. Davis •
Opinions expressed by Entrepreneur contributors are their own.
Forget about exotic vacations and fast cars; today'sconsumers are interested in putting their money where they spendthe most time: their homes. Tired of living with the same oldkitchen cabinets, worn-out drapes and boring landscapes, homeownersare redecorating, remodeling and replacing at record rates.
According to the Home Improvement Research Institute,home-improvement product sales hit $158.9 billion in 1999, a 7.3percent increase over 1998. And the institute predicts a growthrate of 6.3 percent this year.
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