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Home Is Where the Money Is

And improving the home is where today's franchises are headed.

By Julie B. Davis

Opinions expressed by Entrepreneur contributors are their own.

Forget about exotic vacations and fast cars; today'sconsumers are interested in putting their money where they spendthe most time: their homes. Tired of living with the same oldkitchen cabinets, worn-out drapes and boring landscapes, homeownersare redecorating, remodeling and replacing at record rates.

According to the Home Improvement Research Institute,home-improvement product sales hit $158.9 billion in 1999, a 7.3percent increase over 1998. And the institute predicts a growthrate of 6.3 percent this year.

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