Entrepreneur Plus - Short White
For Subscribers

Film Stars Crestcom franchisees use video and live presentation to bring management training to life.

By Todd D. Maddocks

Opinions expressed by Entrepreneur contributors are their own.

The Mind like the body, can grow soft if not put through itspaces, and idle brains diminish productivity. Businesses thatrealize this know management training can provide a competitiveedge and propel stagnant executives to greater success. CrestcomInternational Ltd. offers a franchise that serves thisbusiness-to-business need.

Primarily, Crestcom franchisees sell and facilitate trainingprograms supported by proprietary videotaped lectures featuringwell-known talent such as Zig Ziglar. The bestselling program byfar is "THE BULLET PROOF Manager" series, a yearlongcourse that meets monthly for half-day sessions. Thefranchise's primary audience comprises middle managers fromcompanies large enough to afford the suggested retail tuition of$3,000 but too small to have in-house training personnel. One ofthe great benefits of this training is that it's offered on acontinuing basis, voiding one-day motivational-seminar syndrome inwhich enthusiasm is pumped up but quickly wanes. "Trainingisn't an event-it's a process," says Crestcompresident Hal Krause. "In order to be effective, training mustbe ongoing."

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Tech CEO, 26, Found Dead in Suspected Murder

Pava LaPere founded EcoMap Technologies in December 2018.

Business News

Target Will Close 9 Stores Across 4 States Due to Ongoing Crime That's 'Threatening the Safety' of Customers and Employees

Target stated that it "invested heavily" in efforts to combat crime, but it just didn't work.

Business News

Gen Zers Are Bragging About Making Upwards of $3 Million as Amazon Sellers. Is It Really That Easy?

Before you start a business on the popular online marketplace, keep these three points in mind.