Film Stars Crestcom franchisees use video and live presentation to bring management training to life.
By Todd D. Maddocks •
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The Mind like the body, can grow soft if not put through itspaces, and idle brains diminish productivity. Businesses thatrealize this know management training can provide a competitiveedge and propel stagnant executives to greater success. CrestcomInternational Ltd. offers a franchise that serves thisbusiness-to-business need.
Primarily, Crestcom franchisees sell and facilitate trainingprograms supported by proprietary videotaped lectures featuringwell-known talent such as Zig Ziglar. The bestselling program byfar is "THE BULLET PROOF Manager" series, a yearlongcourse that meets monthly for half-day sessions. Thefranchise's primary audience comprises middle managers fromcompanies large enough to afford the suggested retail tuition of$3,000 but too small to have in-house training personnel. One ofthe great benefits of this training is that it's offered on acontinuing basis, voiding one-day motivational-seminar syndrome inwhich enthusiasm is pumped up but quickly wanes. "Trainingisn't an event-it's a process," says Crestcompresident Hal Krause. "In order to be effective, training mustbe ongoing."
