From Rides to Eats, Uber Launches New Food-Delivery Service

The ride-hailing tech company that has been growing at astronomical rates around the world is promising 10-minute food delivery in New York City and Chicago.

learn more about Catherine Clifford

By Catherine Clifford

Uber Blog

Opinions expressed by Entrepreneur contributors are their own.

Uber is the Goliath that has been blanketing the earth with its goal to be your ride everywhere at all times. Now it wants to bring you your lunch, too. Not only that, but it says your food will arrive in just 10 minutes.

The San Francisco tech giant, which has been valued at $40 billion, launched a program in New York City and Chicago today that allows users to request a meal be brought to them from a local restaurant. The program, called UberEATS, was piloted in Los Angeles and Barcelona and will continue to operate in those cities. In Los Angeles, the pilot program was called UberFRESH.

Related: Uber Raises $1.2 Billion in New Funding Based on a $40 Billion Valuation

In cities where the service is offered, a Uber customer will have the option to toggle over to "EATS" in the app. Drop the pin on your location, hit "View Menu" and you will see what sort of options are available for delivery. Menus rotate every day, according to a blog post from Uber announcing the news.

Lunch options -- which are available from 11 a.m. to 2 p.m. -- go for between $9 and $15. There is a delivery fee of $4, regardless of how many lunches you order at once. Delivery is curbside, so you'll have to meet the driver outside.

Related: Uber Competitor Gett Adds New Delivery Categories in 32 Cities Around the World

Uber's claim to get you your meal within 10 minutes is a bold one for sure. Anyone who lives or works in Manhattan, for instance, knows how easy it is to get snarled in noontime New York City traffic.

Uber's announcement lands it squarely in the crosshairs of a bevy of other delivery-service news. London-based transportation company Gett announced today that it will be rolling out delivery services starting in July across all 32 of it's international cities from New York to Moscow. Maple, a newly launched food startup backed by culinary heavyweight David Chang, says that by owning the entire food process from kitchen to bike messenger, it can deliver high-quality food quickly and have it arrive hot and fresh.

Related: Food Startup Takes Delivery Logistics to a New Level

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

This OnlyFans Star Was Once Part of a Fanatical MLM Cult. "I Was Forced Into Celibacy."

Cami Strella was lured into a multilevel marketing scheme but escaped to start her own six-figure-a-month business.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.