You can be on Entrepreneur’s cover!

German City Designs Traffic Lights for Oblivious Pedestrians Blinking LED lights are now being placed in the ground at busy intersections for people who look down at their devices while walking.

By Andrew Dalton

entrepreneur daily

This story originally appeared on Engadget

engadget

The German city of Augsburg has taken a novel approach to dealing with pedestrians too buried in their smartphone screens to notice traffic signals. By embedding flashing red LEDs in the sidewalks at busy pedestrian crossings, the city has moved those signals right into their line of sight.

While some Augsburgers saw the new lights as a waste of taxpayer dollars, city officials decided to install the lights after a 15-year-old girl was struck and killed by a commuter train. The local newspaper reported the girl was listening to headphones and looking at her smartphone when she walked onto the train tracks.

Helping pedestrians multi-task safely as they absentmindedly navigate the city isn't entirely new. in 2014, the China's Chongqing City experimented with a 165-foot long dedicated walking lane for smartphone users. In Taiwan, officials also considered distracted walking tickets for people tapping away at their phones in the country's chaotic roadways.

Stateside, the problem might be even worse. The US Department of Transportation has identified a connection between rising pedestrian deaths and increased smartphone use, while a University of Washington study concluded that one in three Americans is busy texting, emailing, checking Facebook or otherwise lost in their phone around dangerous intersections.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

A Surprising Number of U.S. Couples Have Secret Financial Accounts, According to a New Survey — And Most Have Not Talked About a Key Retirement Question

Two in five Gen X and young Boomer couples surveyed do not have a financial plan in place for retiring together.

Starting a Business

The Entrepreneur Who Made 'Avengers,' 'Game of Thrones' and 'Stranger Things' Sound as Awesome as They Look

Orfeas Boteas, the founder and CEO of Krotos, discusses his game-changing AI-powered sound design platform.

Growing a Business

Clinton Sparks Podcast: Daymond John Discusses Handling Rejection, Branding and How to Win Big in Any Business

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

Starting a Business

Watch Now: Tapping into Your Unconventional Thinking and Using It to Create a Million-Dollar Business

This husband-and-wife power duo is the founder of the fastest-growing direct-to-consumer kid's food brand in the U.S. Here's their advice to our subscribers.

Business News

Elon Musk Says New X Users Will Soon Have to Pay to Post on the Platform

X tested the initiative in New Zealand and the Philippines to combat the platform's bot problem.