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Group Dynamics

Facebook could reap a bounty of benefits for your business. Should you join?

This story appears in the February 2008 issue of Entrepreneur. Subscribe »

After Alicia Rockmore's Ann Arbor, Michigan-based organizational products company, Buttoned Up Inc. scored shelf space at Target, Rockmore began doing research to keep the big red bull's-eye happy. A friend invited her to join social networking site , so she created an individual profile touting her . She hit pay dirt when she found an existing group of Target customers on Facebook.

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