If You Love Dogs, the New 'What the Fluff' Challenge Is Just for You Go on: Confuse the heck out of Fido or Fifi. You had nothing better to do today.

By Joan Oleck Jun 26, 2018

File this one under the "too much time on their hands" category, or alternately, "I just love to confuse the heck out of my dog."

Either way, people -- maybe even entrepreneurial people --are taking the "What the Fluff" challenge, by fooling or outright freaking out Fido or Fifi.

In videos posted on YouTube and Facebook, challengers repeatedly raise and lower a blanket in front of their faces, impressing on their dog that they're behind the blanket until suddenly they're not (having given their pooch the slip by ducking behind a door).

Turns out dogs are hysterically slow to grasp where their pet parents have disappeared to. And some of their reactions are priceless. Check out this video below, especially one dog's "WTF?" reaction, at 0:32.

Joan Oleck

Entrepreneur Staff

Associate Editor

Joan Oleck is an associate contributors editor at Entrepreneur. She has previously worked for Business Week, Newsday and the trade magazine Restaurant Business, where a cover story she wrote won the Jesse Neal Award.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

By Peter Diamond

Franchise 500 Annual Ranking

50 Franchise CMOs Who Are Changing the Game

Get to know the industry's most influential marketing power players.

By Jeff Cheatham

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

By Cynthia Kay

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

By Amanda Breen

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.

By Ben Angel