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Recipe For Success

Cheesecake maven gives destitute women a second chance.

This story appears in the April 1998 issue of Entrepreneur. Subscribe »

By all accounts, Twainland Cheesecake Co. is no ordinary eatery.Consider the owner,?2-year-old Lynn Carr, who went fromhomelessness to entrepreneurial . Even heremployees break the mold--most are high school dropoutsand welfare moms. But perhaps what sets her apart most isan enduring commitment to the impoverished women of her Hannibal,Missouri, community.

"Cheesecake is just a product; what we're really in isthe people-growing business," says Carr, who employs 10 womenand has helped three others learn and move on to other jobs.

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