Get All Access for $5/mo

Is This the Most Practical Wedding Registry of Our Generation? At a time when weddings seem to be more extravagant than ever, a new gift registry is trying to put the focus on couples' financial future.

By Wendy Frink

Opinions expressed by Entrepreneur contributors are their own.

A company called Present Value is trying to change the gift registry game by shifting the focus away from bakeware and linens and onto your financial future.

The New York-based gift registry service, through its website, offers couples or expectant parents a place where friends and family can send money as gifts to help grow their nest egg or repay student loans.

With the average wedding coming in at close to $30,000, it's no surprise that couples are hoping to recoup a little bit of what they spend on the wedding, get help funding the wedding or put the money towards a down payment on a home.

Michael Levenson, 27, who founded Present Value in February 2013, hopes that couples will take the opportunity to not only think about the wedding they are planning, but also see beyond it. "Our goal is to have conversations you need to have as a young adult to set you up for financial success for the future," said Levenson.

With the median age for marriage the highest it has ever been -- 29 for men and 27 for women -- and with more couples living together before marriage, chances are brides- and grooms-to-be already have most of the things they need to run a household. So why not register for a down payment or retirement?

Related: Not Just for Weddings: Set Up a Registry for Your New Business

In many social circles, asking for cash is still taboo. After all, wedding gifts are technically not a requirement (but lets be honest, how many people show up to a wedding empty handed?) and couples shouldn't expect to make back the cost of their wedding. But it is becoming more commonplace to shun registering altogether in the hopes that guests will write a check.

Levenson said he hasn't experienced as much pushback as he thought he would when it came to the older crowd. "Older people who have been through the different financial cycles in life, see value in starting at that young age to start planning for their financial future," said Levenson.

Present Value is free to use and every penny of each gift goes directly to a general account for the registrar. Currently, Present Value is looking to generate revenue through partnerships with financial institutions to encourage users to meet with a financial planner, open their first joint account, and/or pay off their debts.

Why not write just write a check? It is a fine option, but there is always the chance the check could be lost, or even worse, stolen.

Aside from weddings and babies, individuals can register for milestones like retirement or college graduation.

Present Value is not the only company to offer gift registry alternatives. Honeyfund, which focuses on the honeymoon, as well as UponOurStar, offer similar services.

Related: Wedding Checklist: DJ, Photographer...Social Media Manager?

Wendy Frink

Social Media Editor at Entrepreneur.com

Wendy Frink is the social media editor for Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.