Dairy Queen's New Campaign Focuses on Food <b></b>
Minneapolis-International Dairy Queen Inc. said it is making a "major shift" in its marketing strategy by airing its first national TV campaign to promote ice cream and hot-food products.
The first of four spots broke this month. Additional spots are set to air in May, July and August. True Grey, a division of Grey Worldwide New York, created the campaign. -Nation's Restaurant News