Dairy Queen’s New Campaign Focuses on Food
Minneapolis–International Dairy Queen Inc. said it is making a “major shift” in its marketing strategy by airing its first national TV campaign to promote ice cream and hot-food products.
The first of four spots broke this month. Additional spots are set to air in May, July and August. True Grey, a division of Grey Worldwide New York, created the campaign. –Nation’s Restaurant News
Minneapolis–International Dairy Queen Inc. said it is making a “major shift” in its marketing strategy by airing its first national TV campaign to promote ice cream and hot-food products.
The first of four spots broke this month. Additional spots are set to air in May, July and August. True Grey, a division of Grey Worldwide New York, created the campaign. –Nation’s Restaurant News
