This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Rave Reviews On the web, customer testimonials speak louder than advertising.

By Catherine Seda

Opinions expressed by Entrepreneur contributors are their own.

Putting testimonials on your website can persuade visitors to become your customers. But don't passively wait for visitors to find your business--use testimonials placed on other sites as a beacon.

If you sell products, promote your items in shopping communities such as, BizRate, eBay,, and Not only will you reach a whole new audience of shoppers, but these customers can also give you glowing merchant reviews within that community, which will persuade even more shoppers to buy from you. And because shoppers can often sort merchants by the number of reviews or review ratings, scoring well gives your business extra exposure.

To encourage your happy customers to write reviews, just ask them. Request it in your order confirmation and shipping confirmation e-mails. Add this to your packing slip, too. Remind customers every chance you get.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In