Get All Access for $5/mo

Report: Apple to Launch Electric Car Using New Battery Tech by 2024 A new battery design that could 'radically' reduce cost and increase range is expected to be powering this iCar.

By Stephanie Mlot Edited by Jessica Thomas

This story originally appeared on PC Mag

Justin Sullivan/Getty Images via PC Mag

Apple's long-rumored self-driving car may finally become a reality, according to Reuters, with the company reportedly planning to launch an autonomous vehicle using proprietary battery technology in 2024.

It's been a bumpy road for Cupertino's automotive ambitions: Project Titan began in 2014, wavered in 2016, and rallied in 2019. Now, in a year of tumult, Apple has allegedly climbed back into the driver's seat. The firm has "progressed enough that it now aims to build a vehicle for consumers," Reuters said, citing two unnamed sources familiar with the effort. A key component of which is a new battery design that could "radically" reduce cost and increase range, a third person told Reuters.

Based on a "monocell" design, the power unit could potentially hold fewer battery materials and more active materials, allowing for longer treks between charges. Apple is also reportedly eyeing the low cost, low toxicity lithium iron phosphate (LFP) compound as a key component. Details are scant, though, and it's unclear whether the company will rely on a manufacturing partner to build branded cars, or simply develop the autonomous software for a traditional automaker to integrate. The COVID-19 pandemic, meanwhile, could delay production until 2025 or later.

Apple did not immediately respond to PCMag's request for comment.

A 2019 report from German site Manager Magazin claimed the reputed "Apple Car" could actually be an iPhone-esque van, with sleek lines and polished surfaces. The magazine also tipped in-house batteries and electric motors, as well as "special seats and interior components."

Stephanie Mlot

Reporter at PCMag

Stephanie began as a PCMag reporter in May 2012. She moved to New York City from Frederick, Md., where she worked for four years as a multimedia reporter at the second-largest daily newspaper in Maryland. She interned at Baltimore magazine and graduated from Indiana University of Pennsylvania (in the town of Indiana, in the state of Pennsylvania) with a degree in journalism and mass communications.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Franchise

7-Eleven Stores in the U.S. Will Introduce Some Japanese-Inspired Changes. Here's What to Expect.

You'll soon be able to pick up some fresh sushi or a new type of snack at your local 7-Eleven — but the Big Gulp isn't going away.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Marketing

Launching Your First Paid Product? Here's How to Successfully Turn Your Expertise Into Profit

Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear benefits, value price, leverage social media marketing and deliver excellent customer experience.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.