Get All Access for $5/mo

Get A Sound System Boost your sales with audio merchandising.

Attention, shop owners! Do you have an in-store sound system?No? Well, adding one could be a great opportunity to increase yoursales. Studies show that about 70 percent of all buying decisionsare made by customers while they're in the store. Using asatellite music system with customized audio messages can turnempty air into an ongoing sales program. Audio merchandising canboost impulse and add-on purchases, promote high-profit-margingoods and enhance your image. After all, once customers are in yourstore, they're a captive audience. Who better to market to?

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence

Ross MacKay, founder and original CEO of the plant-based food company Daring Foods and co-founder of performance beverage brand Cadence, shares the strategies that have landed his products in over 40,000 stores nationwide.

Devices

Maintain Professional Boundaries with a Second Phone Number for $25

Keep your business and personal communications separate with Hushed—and save an extra $5 for a limited time.

Growing a Business

Being a Good Manager Isn't Enough — Here Are 5 Leadership Skills That Will Keep Your Employees Around

The article outlines five key leadership skills — engagement culture, effective staffing strategies, AI utilization, shared team reality, and work-life balance — that can improve team performance and reduce turnover, fostering sustainable growth and innovation.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Starting a Business

'Wait, I Have to Pay to Donate to You?' How Nonprofits Are Flipping the Script With 'For Profit' Strategies to 10X Their Impact

Spiraling donations and outdated dogmas around fundraising and operating costs have left many charities struggling to stay afloat. Some are trying new strategies to make money.