Digital displays are all the rage in advertising, and someone has to bring them to life.
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Entrepreneurs are known for thinking outside the box, butVanessa Ogle can't keep her mind off what's happening onthe inside. Wherever there's digital sign-age--or advertisingcontent displayed on monitors in retail environments--Ogle's30-employee company, Enseo Inc., is likely behind the screen.
The Richardson, Texas, business designs and produces hardwareand software solutions, called Digital Media Engines, that makehigh-tech advertising possible. From in-flight entertainment toinformation channels in business lobbies to plasma screens thatdouble as billboards, digital signage has become a hot topic in theadvertising industry--and for good reason. "There has been avery definable and quantifiable increase in return on thatadvertising dollar," says Ogle, 35, whose 6-year-old companyhad 2005 sales of $8 million. As digital media becomes moreubiquitous, you can bet Ogle will be there every step of theway.
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