For Subscribers

Serious Multitasking A helmet athletes can wear for any sport in any season? Now, that's using your head.

By Kevin Ferguson

Opinions expressed by Entrepreneur contributors are their own.

Dennis Lleedom's idea for a multisport helmet has really gotten off the ground-4,304 feet, to be precise. That's how high snowboardcross champion Seth Wescott was when he grabbed gold at Italy's 2006 Winter Olympic Games while wearing the helmet. The victory was particularly sweet for Leedom's $2 million Duxbury, Massachusetts, business, Bern Unlimited LLC; its patent-pending helmets had just hit retail shelves.

Leedom, a helmet-industry veteran, regularly criss-crosses the country with co-founders Josh Walker, 30, and Adam Godwin, 34, signing endorsements with the hottest athletes in wakeboarding, BMX cycling, snowboarding, mountain biking and skateboarding. An interchangeable liner lets wearers don one helmet for all sports in all seasons, "so kids in multiple sports are more likely to wear a helmet," says Leedom, 41. They get more protection; he gets more sales.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'The Market Is Hot': Here's How Much a Typical Meta Employee Makes in a Year

Data from federal filings offers a glimpse into base salary ranges at Meta for roles ranging from AI research scientist to data analyst.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

OpenAI Executives Look For These 3 Key Traits in New Hires: 'It's Actually My Advice to Students'

These traits matter more than a Ph.D or formal schooling in AI, say the executives.

Business News

Jack Dorsey Announces WhatsApp Competitor Called Bitchat

Twitter co-founder Jack Dorsey went on X to reveal a new messaging app called Bitchat that will not require internet connectivity.

Leadership

Being 'Nice' Almost Cost Me My Business — Here's What I Do Differently Now

Don't let politeness undermine your authority — here's how I rebuilt my client relationships

Business News

Xbox Producer Tells Laid-Off Workers to Turn to AI For Advice If They're Feeling 'Overwhelmed'

Microsoft announced mass layoffs last week, affecting around 9,000 employees.