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How to Conduct a Product Demonstration

Planning out a product demo, from knowing your product to zeroing in on the sale

By Ben Casnocha • May 5, 2006 Originally published Jan 1, 2003

Opinions expressed by Entrepreneur contributors are their own.

Standing in front of a crowd and talking intelligently aboutyour product, demonstrating it and then trying to convince youraudience to do whatever it is you want them to do is not an easything. Product demonstrations require knowledge of the intrinsicdetails of your product, strong salesmanship skills and goodpresentation etiquette.

Having done hundreds of product demonstrations, from one-on-onesto groups as large as 20 people, in a variety of settings and witha variety of goals for each meeting, I believe you can benefit frommy experiences. I'm going to outline some ground-level buildingblocks to keep in mind when conducting a product demonstration.

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