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Soup's On Pickerman's Soup & Sandwhich Shop franchise

By Devlin Smith

Opinions expressed by Entrepreneur contributors are their own.

Mark Chiattello remembers when his father, Guy, started A.J.Pickerman's. Even though the restaurant chain closed fiveyears later, in 1980, a victim of the decade's slumpingeconomy, Guy never gave up on the idea.

Twenty years later, when the younger Chiattello was thinkingabout starting a business of his own, Guy suggested resurrecting A.J. Pickerman's. So that's just what he did back in '96.But Chiattello wasn't interested in simply restarting hisfather's company; he wanted to make a few alterations,including changing the restaurant's name to Pickerman'sSoup & Sandwich Shop.

"Back when my father owned it, it was a full-service,full-menu restaurant," Chiattello recalls. "I decided tokeep the menu and the concept very simple. I didn't want to beall over the board, trying to serve all kinds of items."

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