Swell on Wheels A whimsical ice cream truck makes these tasty treats worth running after.
By Jessica Chen
Opinions expressed by Entrepreneur contributors are their own.
What: Pink ice cream trucks with international treats
Who: Leyla Safai of Heartschallenger
Where: Los Angeles
When: Started in 2005
Startup: $20,000
In 2005, 28-year-old Leyla Safai quit her job to pursue her dare-to-dream vision of owning a colorful ice cream truck that delivers toys and treats to an electronic beat. A fan of fairytales, Safai sought the "happily ever after" she had always read about. With $20,000, Safai purchased an old mail truck, painted it pink with white hearts and unicorns, and adopted the name Heartschallenger.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In