Tesla Tequila goes on sale for $ 420 dollars for a moment and sells out The drink references a joke Elon Musk made on his Twitter account years ago that has since become a local joke.

This article was translated from our Spanish edition.

Tesla

What started in 2020 for April Fools' Day (April 1 in the United States) ended up becoming a real and listed product that was only available for sale yesterday for a few moments . That's right: complete sets of the limited edition of Tesla Tequila were released on April 20 (4/20), the day in which marijuana is celebrated. The bottle in the shape of a lightning bolt and accompanied by two stylized little horses went on sale from the Tesla official website store for $420 dollars (again 4/20) when it usually costs $250.

As expected, the merchandise flew.

The Tesla Tequila is produced by the company Nosotros and it is a limited edition of only 420 bottles that were made two years after Elon Musk posted that the company was bankrupt and that he had been found unconscious, recharged on the body of a Tesla Model 3 inside which there were dozens of bottles of "Teslaquilla" (that is: bottles of tequila).

According to the product description on the page: "it is made from sustainably sourced highland and lowland agaves. Aged for 15 months in French oak barrels, Tesla Tequila features a nose of dried fruit and light vanilla with a balanced finish of cinnamon and pepper. Each hand-blown glass bottle is uniquely engraved from 1 to 420 and comes with a matching glassware set and two polished metal stands with a brushed T logo."

The product on the page today is listed as out of stock and we don't know how many units were sold. Here's Elon's post that started it all...
Eduardo Scheffler Zawadzki

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Amazon Tells Thousands of Employees to Relocate or Resign

Amazon says the move to bring teams together will make them more "effective."

Business News

'Largest Data Breach in History': Apple, Google, and Meta Passwords Reportedly Among 16 Billion Stolen in Massive Hack

"Massive datasets" have been emerging every few weeks, according to a new report.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Meta Poaches the CEO of a $32 Billion AI Startup — After Trying to Buy the Company and Being Told No

Meta is reportedly offering up to nine figures in compensation for AI researchers, amounting to $100 million signing bonuses and even higher overall pay.

Management

The Best Defense Against Uncertainty Isn't a Single Strategy — It's a Mindset

In a business environment where the only constant is change, the small business owners who see the most success are the ones leaning into it.

Growing a Business

74% of Entrepreneurs Complain the Sales Cycle Is Getting Longer. I Took These 3 Steps to Shorten It and Accelerate My Company's Growth.

Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.