Tesla Tequila goes on sale for $ 420 dollars for a moment and sells out The drink references a joke Elon Musk made on his Twitter account years ago that has since become a local joke.

By Entrepreneur Staff

This article was translated from our Spanish edition.


What started in 2020 for April Fools' Day (April 1 in the United States) ended up becoming a real and listed product that was only available for sale yesterday for a few moments . That's right: complete sets of the limited edition of Tesla Tequila were released on April 20 (4/20), the day in which marijuana is celebrated. The bottle in the shape of a lightning bolt and accompanied by two stylized little horses went on sale from the Tesla official website store for $420 dollars (again 4/20) when it usually costs $250.

As expected, the merchandise flew.

The Tesla Tequila is produced by the company Nosotros and it is a limited edition of only 420 bottles that were made two years after Elon Musk posted that the company was bankrupt and that he had been found unconscious, recharged on the body of a Tesla Model 3 inside which there were dozens of bottles of "Teslaquilla" (that is: bottles of tequila).

According to the product description on the page: "it is made from sustainably sourced highland and lowland agaves. Aged for 15 months in French oak barrels, Tesla Tequila features a nose of dried fruit and light vanilla with a balanced finish of cinnamon and pepper. Each hand-blown glass bottle is uniquely engraved from 1 to 420 and comes with a matching glassware set and two polished metal stands with a brushed T logo."

The product on the page today is listed as out of stock and we don't know how many units were sold. Here's Elon's post that started it all...
Entrepreneur Staff

Entrepreneur Staff


Editor's Pick

Related Topics

Business Ideas

This Teacher Sells Digital Downloads for $10. Her Side Hustle Now Makes Six Figures a Month: 'It Seems Too Good to Be True, But It's Not.'

When one middle school teacher needed to make some extra income, she started a remote side hustle with no physical products and incredibly low overhead. Now she brings in six figures each month, and offers courses teaching others how to do the same.


'I Haven't Ticked All the Boxes Yet.' Hilary Duff Reveals Her Next Venture After More Than 2 Decades in the Spotlight — and the Surprisingly Relatable Key to Her Enduring Success

The actor talks entrepreneurship, secrets to success and her latest role as chief brand director for Below 60°, a product line of air fragrances.


Great Leaders Must Be Great Coaches — Here's How to Become One

To be a successful leader, you must become an expert in how to help others grow and develop. Here's a research-driven approach for entrepreneurial leaders to coach and effectively develop their teams.


How to Win Over the Room With Effective Persuasion Skills

The art of persuasion is not just about the notes, the data, and the pitch; it's about creating a connection that resonates with the audience. We explore how a blend of story, active listening, and genuine interaction can not only capture attention but also win hearts and minds, setting the stage for achieving success in any meeting.

Business News

An Ivy League University Is Teaching the Secret of Taylor Swift's Success

Several major universities have added courses dedicated to studying Swift's star power.


Google Is About to Delete Inactive Accounts. Here's How to Avoid A Massive Gmail Bounce Rate.

Google will start deleting inactive accounts soon. For businesses like yours, that means many Gmail contacts will probably bounce. Here's how you can avoid that – and keep your business emails landing in the inbox.