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The Come-Back Kit Repeat customers are the heart of your business. Here's how to reel them in.

By John Jantsch

Opinions expressed by Entrepreneur contributors are their own.

Getting your customers to come back for more and keeping them coming back is a frequently discussed topic in the marketing world. The most profitable businesses are built on this strategy, and I have a simple approach to this challenge that could change the way you look at customer loyalty.

Earning your second sale with a client has as much to do with the way you generated the lead, presented your value proposition and turned the prospect into a client as it does with any technique you employ after the sale.

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