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The Gossip Artist Perez Hilton's life is a Cinderella story for the blogging age. In just three short years, the popularity of has skyrocketed.

By Laura Tiffany

Opinions expressed by Entrepreneur contributors are their own.

The site--where Perez reports gossip, scrawls insults and compliments across celebrity photos, and generally causes a ruckus--has transformed the once-unknown writer into the go-to gossip guy and a budding media maven.

Hilton, né Mario Armando Lavandeira Jr., wasn't planning to reinvent himself when he started his first blog,; he thought blogging seemed like an easy way to entertain himself and his friends. The New York Post--home of the "Page Six" gossip column--thought otherwise, and handed Lavandeira his first lawsuit. Lavandeira didn't have the resources to fight the suit, so he changed his domain name.

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