Get All Access for $5/mo

The Undertaker and Snoop Dogg Have Finally Collaborated on a Line of Merchandise Wrestling's spookiest living legend and hip-hop's most brand-conscious innovator are launching a selection of mutually inspired apparel. Because, sure.

By Kenny Herzog Edited by Frances Dodds

Amer Hilabi | Getty Images

As future WWE Hall of Famer and unlikely pop-culture icon The Undertaker might forebode, you better take advantage of this hot deal before it rests... in... peace. Actually, there will be numerous pieces of apparel going on sale at WWE Shop this afternoon bearing the names and likenesses of wrestling's most legendary living dead man and an utterly unexpected counterpart: Snoop Dogg.

As reported by Complex, the limited-edition collaborative merch line "includes T-shirts, a hoodie, beanie and posters fusing the worlds of each icon with graphics like vintage rap T-shirt-inspired collages and hearse low riders."

In other words, it is completely ridiculous. But it's also an equally opportunistic cross-promotion, as Undertaker has been making the rounds promoting his "Final Farewell" as in-ring performer at this Sunday's WWE Survivor Series PPV and Snoop is ringing the 27th anniversary of his debut Doggystyle LP on November 23.

Related: How a Mid-Size Wrestling Company Made Major Adjustments in the Empty-Arena Era

Snoop told Complex, "Undertaker. 30 Years. Boss Dogg. 27 years. Godfather to Doggfather — I have an enormous amount of respect for such an icon in the sports and entertainment industry. Our career paths are similar in longevity and the respect we have from our peers. It's only right we team up for this collaboration to celebrate both of our reigns as the Original Deadman and the Original Gangsta."

Sure, whatever works. Let's just hope they accept cash, credit, or... cryptic currency.

Kenny Herzog

Entrepreneur Staff

Digital Content Director

Kenny Herzog is currently Digital Content Director at Entrepreneur Media. Previously, he has served as Editor in Chief or Managing Editor for several online and print publications, and contributed his byline to outlets including Rolling Stone, New York Magazine/Vulture, Esquire, The Ringer, Men's Health, TimeOut New York, A.V. Club, Men's Journal, Mic, Mel, Nylon and many more.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Management

Why Business Owners Should Mix Strategy with Hands-On Involvement

Conventional wisdom says to work on the business, not in the business. That sounds like good advice, but is there more to it? Yes, and finding the balance is key to entrepreneurial success.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

You Need an Advisory Team More Than Ever. Here's Why — and How to Run One Effectively.

The right advice, particularly in a company's early stages, can be an existential matter: how to surround yourself with the right minds.