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Money Master

Helping women overcome their Achilles' heel

By Cynthia E. Griffin

Opinions expressed by Entrepreneur contributors are their own.

Success in business requires mastering numerous skills. One ofthe most important is handling money. For many women, this is stilla challenge-and that's why financial expert JenniferOpenshaw created a Web site to help women learn about personalfinance.

"Women have different financial needs and concerns [thanmen]," says Openshaw, founder and CEO of the Women'sFinancial Network. "They didn't grow up talking aboutmoney, and they often feel less confident about making majorfinancial decisions." WFN is a comprehensive Web site designedto provide personal financial information to women in a fun, easilydigestible way. There's information on saving, investing,reducing debt, budgeting and planning for retirement.

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