📺 Stream EntrepreneurTV for Free 📺

Wal-Mart Sues Visa for Resisting Use of PIN-Based Transactions Banks and payment network operators are favoring the use of chip cards verified by signatures

By Reuters

entrepreneur daily

This story originally appeared on Reuters

Joe Raedle | Getty Images

Wal-Mart Stores Inc. filed a lawsuit against Visa Inc., saying the payments network operator was resisting the use of personal identification numbers (PINs) by customers for purchases made on debit cards at its stores.

Wal-Mart and other U.S. retailers have pushed their payment partners to allow customers to use PINs instead of old-school signatures in a bid to prevent counterfeit card fraud.

However, banks and payment network operators are favoring the use of chip cards verified by signatures and see no need to invest further in the more expensive PIN technology.

Wal-Mart also said it pays Visa more for signature-based transactions rather than those made using PINs, according to the lawsuit.

"Walmart believes Visa's position creates unacceptable risk to customers and its actions and rules are inconsistent with federal law," Wal-Mart spokesman Randy Hargrove said in a statement.

Visa declined to comment.

(Reporting by Abhijith Ganapavaram in Bengaluru and Nathan Layne in Chicago; Editing by Anil D'Silva)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

More Companies Are Rushing to Hire A Chief AI Officer — But Do You Need One? Here's What You Need to Know.

Companies are appointing executives to oversee AI. A better approach: infuse the technology throughout the organization.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Here's What Millions of Small Businesses Have in Common, According to a New Survey

A majority of the businesses surveyed, almost three in five, have been running for at least six years, and 15% were operational for over a quarter of a century.

Marketing

This Google Update Could Be Tanking Your Traffic. Follow These Steps to Significantly Boost Your Page Views and Revenue Now.

This crackdown demonstrates Google's commitment to enhancing search result quality and combating manipulative tactics like AI content spam. But it also raises an important question: How can website owners increase organic traffic significantly in this new reality?