Get All Access for $5/mo

What to Expect From and How to Watch Apple's 2018 WWDC Event Apple may be rolling out tools that will help you cut down on phone usage.

By Nina Zipkin

Bloomberg | Getty Images

Apple's annual Worldwide Developers Conference starts today at The McEnery Convention Center in San Jose, Calif. The events will be livestreamed from Apple's website starting at 10 a.m. PT/1 p.m. ET.

So what can Apple fans and critics expect in the next four days?

It seems there will be an emphasis on what the company is doing in the realm of augmented reality and will showcase an update to its ARKit tools, which will reportedly include multiplayer gaming capabilities, with users able to share and save the locations of other users and AR objects.

Related: Apple Will Let All Users Download Their Collected Personal Data

The company will also apparently promote ways for Apple customers to use their devices less frequently. There will reportedly be a rollout of a new initiative called Digital Health, which is a suite of tools designed to help keep track of how much time is actually spent on apps, phones and tablets.

The WWDC generally focuses on the company's software offerings, though there have been the odd hardware announcement in the past. Some have conjectured that the event might see an update to the MacBook Pro, a less expensive version of MacBook Air.

The year's conference almost might see some reference to the past as well as the future, since the event is coinciding with the 10-year anniversary of the launch of the Apple App store in July of 2008.

Nina Zipkin

Entrepreneur Staff

Staff Reporter. Covers media, tech, startups, culture and workplace trends.

Nina Zipkin is a staff reporter at Entrepreneur.com. She frequently covers media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Growing a Business

You Need an Advisory Team More Than Ever. Here's Why — and How to Run One Effectively.

The right advice, particularly in a company's early stages, can be an existential matter: how to surround yourself with the right minds.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Business News

Chipotle CEO Addresses Backlash Over Portion Sizes: 'There Was Never a Directive to Provide Less'

The fast-casual chain has been under fire about inconsistent portion sizes.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.