3 Digital Strategies Every Company Should Implement Now It would be a mistake not to refine your brand's digital strategy right now, because so many people are stuck at home and spending record amounts of time online.
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During a time where customers are scarce and revenue is dropping for nearly every company, a lot of small businesses are considering throwing in the towel. "What can we even do if nobody wants to buy?" they ask. The answer, in my opinion, lies in taking a heads-down approach to building a stronger brand and interacting with customers in ways you might not have entertained before the crisis.
Right now, the big opportunity is that people are making the internet their second home during the quarantine. And that means any business that isn't taking digital strategy seriously — regardless of how internet-focused their business was before — is leaving a lot of value on the table for competitors to take.
To get some ideas flowing during this quarantine, I'd like to share three digital strategies you can implement today. They're simple but effective, and you'll likely see results if you stick to them in just a few weeks.