3 Storytelling Force Multipliers That Drive Sales If you want to drive more robust sales with marketing copy, try these storytelling techniques.
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Do you want your sales copy to generate more revenue?
Consider the few seconds required to read that sentence; that is the same amount of time sales copy has to grab a customer's attention in today's digital age. In the 21st century, potential customers are bombarded by advertising from the moment they wake up. To survive, they have to develop "advertising blindness" — the ability to block out ads to keep mental bandwidth from being overwhelmed. So, how do you capture someone's interest in a daily tsunami of pitches?