4 Ways to Build Brand Loyalty as the Economy Opens Back Up With many communities loosening restrictions on how businesses can operate, now is no time to rest on your laurels. Instead, work to build brand loyalty.

Despite the economy starting to open back up, many businesses have not been able to survive the the events of the last year or so. However, there are many others that have kept their doors open. Although it is commendable that your business remains, there is no time to celebrate.

Instead, you need to stay focused on efforts to build brand loyalty. With the reopening of the economy, those who had previously shuttered businesses may try to open a new one and fresh entrepreneurs will also step up to compete for the attention of today's consumers.

The unprecedented times over the course of the last year changed many things, including consumer preferences, expectations and purchase behaviors. To maintain and add more loyal followers, consider these four tactics.