5 SEO Metrics You Don't Need to Obsess Over Don't waste your time constantly tracking the statistics that have little to say about your website's success.

By AJ Kumar

Opinions expressed by Entrepreneur contributors are their own.

5 Metrics That Arent Improving Your Websites SEO

Search engine optimization (SEO) can sometimes focus too much on metrics, resulting in a complex series of measurements and calculations that provide little meaningful data about a website's success.

Measuring your conversion rate or number of top 10 rankings can tell you a lot about how well your website is performing. Obsessing over your social influence, on the other hand, isn't as productive.

The following five commonly-tracked SEO metrics, for instance, don't tell you that much about how your website is performing. So if you're feeling overwhelmed by the number of metrics you're tracking, consider cutting them out of your data collection process entirely.

1. Toolbar PageRank
Many website owners who live and die by toolbar PageRank -- the score that appears in toolbar plugins and extensions designed to provide SEO data -- even though Google spokesman Matt Cutts has all but deemed this metric irrelevant.

Although Google's servers run PageRank update algorithms that determine how much authority sites should receive in relation to one another, they only push these scores out to the general public a few times a year. As a result, the number displayed by toolbar SEO tools may be woefully out of date, rendering the metric meaningless.

By all means, check your toolbar PageRank from time to time. A significant decrease could be an indication that Google has detected and penalized unsavory activity on your website. But when it comes to regular management of common SEO metrics, you can leave this one off the list.

Related: 5 Common SEO Mistakes and How to Avoid Them

2. Top 30 rankings
Some webmasters measure their SEO success by how many times their websites appear in the first 30 Google results for their target search phrases. But the percentage of natural search users who ever navigate past the first page of results is so small that this metric is nearly meaningless.

Instead, focus on top 10 rankings. Getting on the first search engine results page is really the only way to build exposure for your company.

3. Social media shares
Social media signals play a role in your site's SEO because both Google's and Bing's ranking algorithms currently factor in link shares and the relative authority of the sharers. But there's a big difference between publishing content that will attract these social signals and obsessing day after day over exactly how many Facebook "likes" or Twitter "re-tweets" you've attracted.

Realistically, whether your website has 50 "likes" or 500 isn't as important to your natural search performance as focusing on other aspects of your marketing strategy -- such as how well your social media referral traffic is converting into buyers or email newsletter subscribers. Check your site's social shares every so often to ensure that they're trending in the right direction, but don't waste time worrying about minute changes in your numbers.

Related: How Google Measures 'High Quality' Content (Video)

4. Daily visitors
Of course website traffic is important, but knowing the number of daily visitors arriving on your site at any given point doesn't make much of a difference.

Think about it: It doesn't matter if your website receives 100 or 100 million visitors a day unless you have a method for determining how many are converting into subscribers or buyers. If you haven't put a conversion rate optimization strategy in place, there's no reason to worry about attracting more subscribers because you can't guarantee that your efforts will pay off in increased revenue.

Instead of determining whether you attracted a few more visitors to your website today than you did yesterday, focus on how and when conversions are occurring. Then, feel free to track traffic flow -- and conversions -- to your heart's content.

5. Social influence
Sites such as Klout and PeerIndex have been popping up recently in an attempt to quantify the relative authority of individuals and brands in any given industry. Some people get wrapped up in tracking this metric and trying to increase their scores, but I can't think of a worse way to waste your time.

While services like these might have potential in the future, they currently are nothing more than online popularity contests. Rather than spending time trying to win these superficial contests, focus on the areas of your business that will actually enhance your bottom line.

Related: Google's 10-Minute Guide to SEO Basics

Wavy Line
AJ Kumar

Entrepreneur Leadership Network Contributor

Digital Maestro

Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a smart content creation engine for your brand. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
Lock
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
Lock
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

Business News

Florida Burger King to Pay $8 Million to Customer Who Slipped and Fell in Restaurant Bathroom

The case marks one of the largest slip-and-fall verdicts in Florida's history.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.

Celebrity Entrepreneurs

Report: Jeff Bezos Proposed to Lauren Sánchez with a $2.5 Million Ring

The Amazon founder is said to be engaged to the Emmy-award-winning news anchor and pilot.

Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Money & Finance

7 Ways to Make Extra Income Even With a Full-Time Job

Want to make more money? Real estate investing, Amazon ecommerce and the sharing economy are waiting for you.