Building a Brand on a Budget
To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
By Jason Ankeny •
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Chances are that anyone seeking a place to live in and around the trendy Detroit suburb of Royal Oak, Mich., eventually will come across property investment and management company Urbane Apartments. In fact, type "apartments Royal Oak" into the Google search toolbar, and the first result that pops up is the Urbane website--a destination highlighted by photos of the firm's modern, inviting rental units and the young urban professionals who occupy them.
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