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Building a Brand on a Budget

To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.

This story appears in the May 2010 issue of Entrepreneur. Subscribe »

Although experts agree that an engaging online presence is a must for any , a user-friendly and compelling products and services aren't enough to distinguish your from the rest of the pack. "Getting your brand out there and setting yourself apart should be easy, but it's not," says Mary van de Wiel, CEO of branding and communication design consultancy Zing Your Brand. "You've got to be fearless, and you've got to live out loud--make yourself unmistakably unforgettable."

Here are some suggestions for making it happen:

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