Warm Up to Cold Calls
Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.

By Kim T. Gordon •
Opinions expressed by Entrepreneur contributors are their own.
Can you name one of the most prevalent fears among newentrepreneurs? If you guessed "cold calling," you'reright. Some entrepreneurs feel shy about initiating contacts. Forothers, the possibility of coming across as a salesperson makesthem uncomfortable. Yet making telephone contact with prospects isessential, whether it's to form relationships or follow up onleads. If you can't ask for the business you need, you might aswell step aside and watch your competitors steal the show.
The truth is, cold calling is easy to learn and a whole lot offun once you master it. Just follow these seven importantsteps.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve