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Connected Consumers: A Day in the Life (Infographic) Deliver experience, not just marketing.

By Linda Lacina

Shutterstock

Thanks to technology, there's no limit to the ways that a company can engage its customers. Understanding how your customers interact with branding and technology at home or while they're out on the town is the first step to ensuring that you understand the opportunities available for your marketing message. This infographic from SAP showcases data from its Customer Insights and Analytics in Telcoms Market Survey. Take a look for one portrayal of how today's connected consumers interact with brands, showing the range of experiences possible for your brand.

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Connected Consumer

Related: Study Reveals Cross Channel Marketing Challenges

Linda Lacina

Entrepreneur Staff

Linda Lacina is a special projects director at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com.

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