Data Is the Cornerstone of Growth for D2C Brands in Today's Era of Customer Centricity Direct-to-consumer e-commerce is growing day by day, raising the bar for competition as buyers have an endless number of options and businesses have a tougher time acquiring and retaining customers. DTC brands should embrace a data-driven approach to help them to grow their businesses.

With retailers discovering the perks of selling their products directly to their consumers (including cutting down costs, establishing autonomy over supply chains and experimenting with distribution strategies), a new wave of direct-to-consumer (D2C) e-commerce is here to challenge the traditional online marketplaces.

Bridging the gap between products and consumers, the overall growth of the D2C sector was expected to grow by 24.3 percent in 2020. But with new opportunities come new challenges — the biggest being the ability to capture consumer attention in a cut-throat competitive market.

The status quo of D2C brands