For Subscribers

Data Is the Cornerstone of Growth for D2C Brands in Today's Era of Customer Centricity

Direct-to-consumer e-commerce is growing day by day, raising the bar for competition as buyers have an endless number of options and businesses have a tougher time acquiring and retaining customers. DTC brands should embrace a data-driven approach to help them to grow their businesses.

learn more about Ash Ome

By Ash Ome

Monty Rakusen | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

With retailers discovering the perks of selling their products directly to their consumers (including cutting down costs, establishing autonomy over supply chains and experimenting with distribution strategies), a new wave of direct-to-consumer (D2C) e-commerce is here to challenge the traditional online marketplaces.

Bridging the gap between products and consumers, the overall growth of the D2C sector was expected to grow by 24.3 percent in 2020. But with new opportunities come new challenges — the biggest being the ability to capture consumer attention in a cut-throat competitive market.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.