Entrepreneur Plus - Short White
For Subscribers

Here Are the 4 Trends Every Digital Marketer Should Know We identify the underlying drivers of macro trends that will transform business and society over the next decade.

By David Steinberg

Opinions expressed by Entrepreneur contributors are their own.

If there's anything I've learned as a business leader during the pandemic, it's the concept of adaptive innovation — creating an agile, collaborative and creative model within your business to meet the needs of your customers. To be truly amenable to adaptive innovation, leaders must also understand the underlying drivers of macro trends that will transform business and society over the next decade. In 2021, many of these larger trends were contradictions unto themselves. See:

  • The triumph of futuristic mRNA AND the failure of legacy supply chains.

  • Robust GDP growth plus low unemployment AND high economic anxiety due to rising inflation.

  • The institutionalization of working from home (a driver of "The Great Resignation") AND commercial real estate valuations setting records.

  • The delay of Google's cookie deprecation (predicted correctly) AND the acceleration of Apple's rise as a gatekeeper and ad seller.

  • Retail sales, with a bounceback of physical locations, growing at twice the rate of the US economy AND ecommerce expanding its share gains.

These contrasts demonstrate that we are in primacy of the digital economy, which is causing a shift in the relationship between brands and consumers. Below, I'll discuss four top marketing trends to consider to help future-proof your brand this year and beyond.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

Uber Eats Deliveries Are Flooding a Los Angeles Neighborhood — Except No One Knows Who Placed the Orders

Residents of L.A.'s Highland Park neighborhood are once again the target of dozens of unsolicited Uber Eats orders. The "annoying and somewhat disturbing" mystery is gripping the city.

Growing a Business

The Human Side of Business Scaling — Why Employee Well-Being, Team Cohesion and Company Values Must Be Prioritized

Let's explore the potential pitfalls of neglecting employee well-being, team cohesion and company values as you scale — and a few strategies to prioritize each.

Business News

After Being Told They Could Work From Home Forever, Employees Made Major Life Changes. Then, a New CEO Ordered Them Back to the Office.

Farmers Group CEO Raul Vargas is facing backlash for the change, but he says being in the office brings more "collaboration" and "innovation."

Business News

'I've Got the Bug for Business': See All of Mark Wahlberg's Entrepreneurial Endeavors, From Marky Mark and the Funky Bunch to Wahlburgers

Mark Wahlberg owns businesses in several categories, including entertainment production, apparel, fitness, and nutrition.

Growing a Business

How to Grow Your Business With Social Media

Miriam Fried, owner of MF Strong, shares why a solid online presence, including social media and Yelp, is important for starting a business and achieving continued growth.

Business News

Gamestop Suddenly Fires CEO, New Chairman Posts Cryptic Tweet Hours Before Announcement

Shares of the electronics retailer plummeted up to 20% early Thursday.