Here's How Celebrity Chef Sunny Anderson Brought Her Super Bowl-Ready Snack Stadium to Market It's all in the research.

By Entrepreneur Staff

While celebrity chef Sunny Anderson has always loved to tailgate and entertain on game days, she continually faced a problem. She'd long searched for a resusable solution to bring soda and food to parties and locations. With nothing on the market, she finally decided to invent one herself. Called the Infladium (available in Party City stores across the country), the inflatable cooler is designed to look like a football stadium. In this video, she explains how she researched the idea, pitched it to execs at Party City and worked through each step of the design process to bring it to market.

Entrepreneur Staff

Entrepreneur Staff

Editor

Editor's Pick

Related Topics

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.

Side Hustle

He Launched His Creative Side Hustle Out of a Garage. Now It's Worth $225 Million.

Tom Humble, CXO and founder of E.C.D. Automotive Design, followed his passion for custom auto design into big business.

Business News

An Hermès Heir Wants to Give Half His $12 Billion Fortune to His Gardener—and Lawyers Are Going Nuts

Nicolas Puech, the grandson of Hermès' founder, intends to legally adopt the 51-year-old former groundskeeper as his son, ensuring he inherits his billions.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.