Here's How Celebrity Chef Sunny Anderson Brought Her Super Bowl-Ready Snack Stadium to Market It's all in the research.

By Linda Lacina

While celebrity chef Sunny Anderson has always loved to tailgate and entertain on game days, she continually faced a problem. She'd long searched for a resusable solution to bring soda and food to parties and locations. With nothing on the market, she finally decided to invent one herself. Called the Infladium (available in Party City stores across the country), the inflatable cooler is designed to look like a football stadium. In this video, she explains how she researched the idea, pitched it to execs at Party City and worked through each step of the design process to bring it to market.

Linda Lacina

Entrepreneur Staff

Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter. 

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