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How Casper Dealt With Selling Out of Its Only Product in One Day Neil Parikh, co-founder of mattress startup Casper, says that the company sold out of inventory immediately after launching. To solve this issue, the team had to get creative.

By Grace Reader

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Neil Parikh, co-founder and COO of Casper, an online mattress company, faced his first major obstacle in business almost immediately. "We only had 50 mattresses on hand and sold $100,000 in our first day," he says in a video.

The company needed to provide temporary solutions for customers, and fast. "We had everyone from a pregnant mother to an 80-year-old woman that hadn't slept on anything but an armchair for a year because of surgery," Parikh says.

The team came up with two solutions. The first was to go to manufacturers and help them scale the manufacturing process. The second was to send air mattresses to customers who were waiting.

Related: Behind a $100 Million Mattress Startup, Casper Co-Founder Shares Advice on Finding Success as an Entrepreneur

Thanks to these solutions, the team was able to catch up on manufacturing the mattresses and has grown into a company that is reportedly valued at more than $500 million.

Check out the video to hear the whole story.

Grace Reader

Contributor

Grace Reader is a former editorial intern at Entrepreneur.com and a current freelance contributor. She is a third year journalism and media communication major at Colorado State University. Grace is the PR and marketing manager at Colorado State University's Off-Campus Life, and a sports anchor at CTV Channel 11. 

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