How This Company Wants to Be the Warby Parker of Shoes M.Gemi brings affordable Italian luxury directly to the shoe-obsessed.
Opinions expressed by Entrepreneur contributors are their own.
Many—if not most—women have a weakness for fancy footwear. M.Gemi, a direct-to-consumer luxury Italian shoe label, was created for them. The brand, which launched in March with a website and mobile app, is named after one of its founding members, the Sicilian-born chief merchant Maria Gangemi, and is backed by $14 million in seed and Series A funding.
"The beauty of shoes is the client," says founder Ben Fischman, who previously introduced flash-fashion-sale site Rue La La. "She is obsessed with them. She's got an insatiable appetite for shoes. We think obsession and insatiable appetite create great business dynamics."
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.