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Jon Taffer: 'You're Not Re-Opening, You Are Launching!' As the world begins to open back up, Jon Taffer wants to you to go big.

By Dan Bova

Jon Taffer, the not-so-shy host and executive producer of Bar Rescue and owner of Taffer's Tavern, has a message for business owners as vaccines help us finally inch our way back to normal: "You are not re-opening your business, you are launching it!"

Taffer says when your doors reopen, you need to approach it as a grand opening. Change your signage, add flags, change paint colors — do something to say, "Get excited!" The pandemic has altered so many of our lives, and your old customers have changed their habits and may have even changed their zip codes. Embrace this opportunity to start fresh. "Bring your energy!" Taffer implores. "It's the new customers who are going to drive your success."

Related: Can Jon Taffer Fix Franchise Restaurants?

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

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